Ria Showcases Digital Partnership Programmes at FITUR 2018

FITUR (Feria Internacional de Turismo), one of the most important international tourism trade fairs in the world, took place in Madrid this January.

In its 38th year, the leading trade fair for Ibero-American markets broke trade attendance records, attracting more than 140,000 representatives and over 10,000 companies from 165 countries. Considered the perfect meeting point for tourism professionals, FITUR 2018 also saw Ria present its Digital Partnership Programmes for its online currency exchange business for the first time.

The tourism fair had a strong focus on technology, highlighting its role as a great driver for change and new business opportunities, while enhancing consumer experiences in the sector. This technological atmosphere also made it the ideal place for Ria to showcase its Digital Partnership Programmes.

Currently only available in Spain, these partnerships present businesses – such as travel agencies, hotels and travel bloggers, among others – with the opportunity to grow and increase their revenues by promoting Ria’s online currency exchange service through their existing platform. The service provides some of the best exchange rates in the market while offering a 24-hour home or office delivery service from the time currency is reserved. The online platform will roll out in other selected European countries in 2018.

Ria’s online currency exchange platform and its associated programmes drew a positive response at the well-attended fair, and was met with enthusiasm by travel agencies and hotels who saw an opportunity to provide additional value to their customers with travel money.

Pablo Rivas Farpón, Digital Partnerships Manager at Ria, said of the event: “It’s the first time we have participated as exhibitors at FITUR, and we are ecstatic with the positive reception we have received.

“The fair’s organization was top-notch, with impressive displays at each of the exhibitors’ stands. Overall, it’s been a fantastic opportunity to connect with our customers, schedule meetings and further strengthen our brand awareness in the international tourism market.”


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Digital Partnerships

Ria’s online currency exchange offering allows businesses to grow their revenues and provides added value to their customers.

Offering some of the best commissions in the market, along with world-class customer service, Ria’s market position and digital know-how, helps businesses to stand out in the digital marketplace.

Affiliate programme: Interested businesses can sign up for Ria’s Currency Exchange affiliate program and monetize their website or blog. Following a Cost Per Sale (CPS) model, businesses earn a commission for sales made through the website.

Optimized white-label solution: This option leverages a business’s existing customer base, without the need to invest in infrastructure, technology and human capital. The business’s branding is applied to the front-end and Ria takes care of the rest. Ria will keep improving the service’s capabilities, so companies stand to gain more value in the long run.

Ria has more than 30 years’ experience building productivesolid long-term relationships with its partners, and is engaged in fully supporting its associates’ digital business strategies.

Presenting Ria’s Digital Partnership Programmes at FITUR 2018 was an enormous success and an excellent way to kick off a promising year.