Hurricane and earthquake appeal raises $120,000 for Red Cross

When the worst hurricane season for decades decimated homes in the Caribbean, Central and North America and earthquakes hit Mexico earlier this year, Ria swiftly activated its network to collect donations for those affected.

In partnership with The American Red Cross, through our network of stores, selected agents and website, thousands of big-hearted customers stepped up and donated.

In total, they raised an impressive $120,179 for the American Red Cross with tens of thousands of customers taking part.

 

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Red Cross delivering meals in the aftermath of Hurricane Irma in Cudjoe Key, Florida. Photograph by Marko Kokic for The American Red Cross.

 

Managing Director for the Americas, Rosario Escarpita, said, “Once again, we have seen the generosity of our customers shine through as they rallied to help the communities affected by the devastating earthquakes and hurricanes.

“It was humbling to see so many people dig deep during this time and we were more than happy to make our network available again for donations,” she concluded.

The Atlantic hurricane season was one of the most active on record, with back-to-back hurricanes Harvey, Irma, Jose and Maria in August and September causing major damage and loss of life in the United States, Puerto Rico and parts of the Caribbean.

On September 7, the state of Chiapas in Mexico was struck by an 8.2 magnitude earthquake, the strongest recorded in the country in a century, and just 12 days later, was hit by an estimated 7.1 magnitude earthquake.

 

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Damage caused by one of the earthquakes in Mexico, where a building collapsed on two cars. Photograph by Brina Bunt for Getty Images.

 

Ria in collaboration with the American Red Cross set-up different relief appeals for the hurricanes and Mexican earthquakes, beginning in August and concluding in October and November respectively.

The amount raised in these campaigns was donated directly to the American Red Cross to provide relief to those most affected.

Ria would like to truly thank all its customers for showing their kindness and support during this difficult time by donating to the American Red Cross.