Ria’s Orange Wave hits Moldova and Montenegro

Ria is all about connecting people and constantly striving to make remittances more accessible and affordable for families worldwide.

With that in mind, a lot of effort is placed into growing the current network, looking for new partnership opportunities, and further developing business relationships with existing partners.

As in previous years, Ria recently organized two business events, with staff travelling to Moldova and Montenegro in Eastern and Southeastern Europe to meet with current and potential business partners.

The well-attended Moldova event took place in the capital Chisinau, with thirty people from eight banks and two financial institutions taking part.



Anastasia Chepurkova, part of Ria’s Business Development team for the CIS countries, presented at the Moldova event where she shared Ria’s marketing strategies and previous campaigns with attendees.


At both events Alla Shelest, Ria’s Business Development Manager for CEE and CIS Countries presented an overview of Ria’s business. She also discussed the migration profile of Moldovans in the diaspora, remittance flows and introduced new marketing strategies from top remittance sending countries.

As well as discussing strategy, the occasion also served to promote Ria’s 30 Year Anniversary.

Shelest said of the Moldova event: “This was a fantastic opportunity for us to connect with our associates, sharing best practices and exploring opportunities for mutual business growth.

“The feedback we received from the banks and partners about this initiative has been overwhelming. We’re very pleased with the positive outcome and look forward to generating new business by launching more partnerships in the coming months,” she concluded.


This slideshow requires JavaScript.


The Orange Wave is hitting the Balkans was the theme of the second business forum in Montenegro. Held in Budva, one of the oldest settlements on the Adriatic coast, the event included participation from Ria’s key partners in Kosovo, Macedonia, Albania, Serbia and Montenegro, with Ria staff coming from seven countries around Europe to connect with partners from the region.

Ignacio Reid, Ria’s Operations Director for EMEA and South Asia, commented: “Visiting Montenegro was an extraordinary opportunity to connect directly with our partners, gain feedback, and meet new prospects in person. This event has also allowed us to demonstrate Ria’s potential in the region.

“This year our network in the Balkan countries has increased considerably and we also have strong brand awareness throughout the region. This is just the beginning of the Orange Wave in The Balkans,” affirmed Reid.

It has been a significant year for Ria in the Balkans. After launching key partnerships in Montenegro with the Post Office and Lovcen Banka, several important banks in Serbia are also working with Ria, including AIK Banka, Postanska Stedionika, Jubanbka andDirektna Banka, with more to be activated soon.