FC Lorient and Ria “Keepy Uppy Challenge” video goes viral

Following a sponsorship deal with Ria and French first division football team, FC Lorient, earlier in 2016, both parties decided to have some fun with the football by taking on the “Keepy Uppy Challenge.”

In less than 48 hours, the video was viewed more than 120,000 times on Facebook.

The challenge – which was also issued by Facebook’s Mark Zuckerberg to Barcelona player, Neymar Jr earlier this year – is to keep the ball up for as long as possible. This type of kicking is also referred to in football terms as keepie-uppie or kick-ups.

In the video of Ria and FC Lorient, the players are all tasked with keeping the ball off the ground while passing it to each other. It’s a technical feat of skill and ability, which also makes for entertaining viewing and serves to highlight the partnership, the club’s pro players, and those younger players in the FC Lorient training academy.

The Facebook-based initiative was the brainchild of the Ria France Marketing team and the video has currently amassed more than 200,000 views so far. Despite having 16,000 followers at the time, Ria France’s Facebook page attracted more than 170,000 views in the space of one week.



According to Emmanuel Robert, Sales and Marketing Director for FC Lorient, who commented on football website EcoFoot [translated from French] “The video was born out of the will of Ria and FC Lorient to put forward the common values that are the basis of our partnership. Beyond the technical prowess of the keepy uppy challenge, the main idea was to show the value of the club’s training centre and the link between the players in training and the professional workforce, of which Matteo Guendouzi (who appears in the video) is one of the finest examples. The shooting was appreciated by all the players present – the young as well as the pros,” he explained.

For Esteban Blanco, Country Manager of Ria France, it was an opportunity to highlight the shared values of the club and have some fun. He explained: “Our Marketing Team has done a great job of organising this video and working with FC Lorient to maximise the exposure of our partnership.

“Both Ria and FC Lorient are young, dynamic companies that spot and promote talent. This video is a shining example of the talent that FC Lorient is fostering and highlights the two companies working in partnership together,” he affirmed.

The two-minute keepy uppy video clip, which features players from the club’s various teams, was shot at FC Lorient’s club facilities.

Since the beginning of the 2016 season, Ria’s logo has appeared on the left sleeve of FC Lorient’s jersey, as well as in digital screens and billboards in the club’s stadium in Brittany, France. The current sponsorship agreement runs until 2017.



Jose Cabral (left) Managing Director of Ria Europe, with Esteban Blanco (right) Country Manager of Ria France are seen in front of the players’ area at FC Lorient’s stadium in Brittany, where Ria are sponsors.